"UMASAN creates avant-garde ‘feel-good’ fashion with innovative vegan fabrics, and sophisticated Japanese cutting technique
UMASAN creates this avant-garde ‘feel-good’ fashion with innovative vegan fabrics like SeaCell (seaweeds), MicroModal (beech wood) and TENCEL (eucalyptus wood) and more. In symbiosis, UMASAN uses new shapes which are adjusted to the anatomy and kinesiology of the human being, based on the sophisticated Japanese cutting technique.
ABOUT THE FOUNDERS OF UMASAN
Anja and Sandra Umann are identical twins who are identically fascinated with the world of art, literature, eastern philosophy, traditional yoga and a higher consciousness. While Anja Umann went on to study Fashion Design to become a designer in the high end avant-garde world of fashion, working successfully for Strenesse, Wunderkind and most impressively Yohji Yamamoto in Paris and Tokyo – Sandra Umann decided to follow her passion for visual Art and Media and became a well known photographer (published in Vogue, Gala, Bunte and many more) working as an artistic/creative director for many forward thinking global projects.
The brand UMASAN is much more than fashion, it is their world, dedicated towards all things esthetic, sustainable, vegan and mindful. “Our demand and at the same time our motivation was to create something new which goes far beyond the production of clothing and establishment of a fashion brand. As innovation in the fashion industry also means to correct luxury mistakes, to re-define collective values and to increase individual values. This was reason enough for us to found UMASAN in 2010.“
Photo & info credits: guyafirenze.com,
Written by: Riccardo