"... ask a woman about her favourite black pants, or a guy about the jacket he throws on over everyhing, they'll tell you "It's THEORY"..."
Theyskens' Theory was founded in 1997 by Olivier Theyskens, who worked for Rochas and Nina Ricci, on the principle that men and women want to feel comfortable and sophisticated in modern clothing. Theory was created to answer the needs of contemporary fashion consumers with discriminating taste who seek comfort, value, and above all, style. Theory continues to evolve and grow his global presence while remaining grounded in his founding principles: a simple design philosophy, clean silhouettes, quality, craftsmanship and fit. Theory's emphasys has always been on the clothes.