JIL SANDER IS BACK!
Jil Sander has spoken out about her plans for her label, after announcing her return to the brand she left in 2004 to Prada group
"I am very happy and excited to be back. It feels like coming home after a brief journey,"
Said the designer in a statement today. She continued:
"The Jil Sander brand is ingrained in my very being, naturally, my vision of sophisticated, truly modern design stayed with me, as vivid as on the first day. Paradigms change and evolve from season to season, but the heart of a brand doesn't alter. It will be a great challenge and a greater joy to design Jil Sander's contemporary identity. I am convinced that the moment is as favourable as could be wished. The fashion world needs original voices and genuine signatures. I will do my best to, once again, join the choir. At the moment, there seems to be a craving for authenticity and clear visions. I am confident that this is the time for modern sophistication, for attractive, wearable fashion which is true to the new century, I do have strong convictions which evolved but never radically changed over time. I never tried to be provocative, but I never indulged in nostalgia, either. Fashion is experimentation, and if you keep the sophistication, it can also be eccentric. You have to break rules, if there is a good reason. And now is the right time to be daring, there are few new ideas."
Sander said also that, although "many parameters" of the industry have changed since she last worked for the fashion house, she is thrilled to be back. The designer was first contacted about it a while ago, but - because of her role as creative director at Uniqlo, which she left in June 2011 - she was unable to do it immediately.
"It feels very natural, even though it is like a miracle... My head is already there. I feel that things happen for a reason and open up new opportunities. Life is full of challenges and surprises."
For Jil Sander, however, a new chapter awaits. Of the reinstatement of Sander, the label's ceo Alessandro Cremonesi said:
"Over the past years, the Jil Sander brand never lost its strong identity. I believe that this was made possible through the affirmation of its core values and the incessant exploration of new contemporary edges and future trends. It is a moving moment to welcome Jil Sander back, who created this unique fashion house and then shaped its rise into a highly estimated global brand. Jil Sander's human passion and visionary strength are a priceless force for the future of our company. Her entrepreneurial attitude will be highly beneficial to all aspects of the Jil Sander Group. It's almost too good to be true."Photo credit: Style.com
Scritto da: Ric