"Once the genie had been let out of the bottle back in the 1960s, the vapours of Dr. Martens' rebellious spirit could not be contained and the boot seeped into every corner and crevice of youth culture."
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Dr. Martens is a British footwear brand, which also makes a range of accessories – shoe care products, clothing, luggage, etc. In addition to Dr. Martens, they are known as Doctor Martens, Doc Martens, Docs or DMs. The footwear is distinguished by its air-cushioned sole (dubbed Bouncing Soles), upper shape, welted construction and yellow stitching. Worldwide sales of Dr. Martens shoes grew strongly in the early 2010s, and in 2012 it was assessed as being the eighth fastest-growing British company. Over 100 million pairs of Dr. Martens shoes have been sold from 1960 to 2010, and in 2010, the company offered 250 different models of footwear. The R. Griggs company opened 14 new Dr. Martens retail stores in the United Kingdom, United States and Hong Kong between 2009 and 2011, and also launched a line of clothing during 2011. In October 2013, the private equity company Permira acquired R. Griggs Group Limited (the owner of the Dr. Martens brand) for a consideration of £300m.
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Written by: Giulia