Bernhard Willhelm began showing in Paris in 1999, he's German native residing in Belgium. He broke almost all fashion rules in using colors, volumes and themes that refused categorization. His references varies from toys and computer games to trash and American footballers suddenly seemed as obvious a course to chart as mimimalism in the 90s. Now he's still the fashion world's darling, confounding and enlightening more than ever with a relentlessly novel, dazzling and egalitarian approach to design. In his cheery Paris studio, he opens up to DARYOUSH HAJ-NAJAFI about his cockeyed world, from dirty underwear to the luxury of limitation "...When I'm designing, I don't see the clothes as crazy. I've got to exaggerate to find the essence of an idea. In starting a collection, the most important thing is to bring an idea out quite clearly. Fashion people only react to very strong ideas..."