Andrea Incontri first studied art and architecture where he distinctly emphasized his use of shape and material. While his early professional experiences were in interior and product design, Incontri always found ways to meld various forms of design by collaborating early on with companies such as Alessi and Samsung. He remains true to his Italian roots, Japan, as well as other cultures also serve as inspiration for his tailored, minimalistic design sensibility. In 2009 founded his brand. Known for its distinct lightness, minimalism and timeless style, his brand remains a transversal project that combines leather goods, shoes and ready to wear for men and women. In January 2011 Incontri presented for Pitti Uomo the AI_Waiting Room show in Florence. 2012 was an important year for Incontri as he premiered both his men’s and women’s spring/summer collections at Fashion Week in Milan.