Underground history

UNDERGROUND

underground

"UNDERGROUND WAS BORN OF A LOVE FOR RENEGADE STYLE AND ROCK 'N' ROLL"

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Underground SS2013 women collectionInspired by the ferocity of punk and founded in its aftermath, UNDERGROUND’s original creepers were first worn by new romantics, goths and new wavers in Camden, North London. The shoemakers found an important place in music culture, and this has never dwindled. As post-punk gave way to grunge and acid house, UNDERGROUND’s steel-cap boots were the shoe of choice. Winklepickers found favour as sounds swayed towards guitar music and indie. In recent years, UNDERGROUND’s shoes have been adopted by like-minded couture designers, creating collections inspired by the brand’s distinctive style and rich cultural heritage. As movements and subcultures have cross-pollinated with increasing speed, UNDERGROUND has remained a touchstone with those for whom style is synonymous with intelligence, independence and a rebellious spirit. More recently Underground has been adopted by like-minded couture designers whose collections have been inspired by an uncompromising style.

As movements and subcultures have cross-pollinated with increasing speed, Underground has remained a touchstone with those for whom style is synonymous with intelligence, independence and a rebellious spirit. In 1945, British troops returned from fighting in North Africa, many making their way home via the seedy nightspots of King’s Cross and Soho, where the crepe-soled desert boots they wore became known as brothel creepers. Inspired by the shoes’ suede upper and hardwearing sole, local cobblers adapted and refined the style until they were adopted in radically streamlined form by the emergent Teddy Boys. Channelling Edwardian dandyism and rejecting the conservatism of post-war Britain, the Teds were young, free and looking for a good time – their attitude reflected in the birth of rock‘n’roll. In the 70s, the rebellious rise of punk saw creepers return on the feet of some of the scene’s most independent-minded individuals, and they stayed popular as new wave took hold. As scenes and fashions have evolved and mutated at an ever-increasing rate, the creeper has endured – still the go-to shoe for the intrepid, the rebellious and the subversive. Creepers are as individual as the people who wear them. Available in a range of styles, fabrics and colorways with four sole variations, the combinations are almost limitless. What's yours gonna be?
Photo & info credits: guyafirenze.com,
underground.co.uk
Written by: Cristiana