FW 2013 shooting

SERIENUMERICA

SERIENUMERICA staff

 

 

 

 

...Maria De Ambrogio and Stella Tosco work closely with the best italian craftsmen to rediscover and improve the culture that distinguishes the products of made in Italy...”

Now available @ Guya Firenze

 

shooting FW2013-14 blogspot.serienumerica.itSerienumerica is a brand founded in 2009 based on research that focuses on knitwear and leather accessories. The designer Maria De Ambrogio and Stella Tosco work closely with the best italian craftsmen to rediscover and improve the culture that distinguishes the products of made in Italy. For this reason the creative process, starts from an individual idea, develops through the continuous interaction with the manufacturers of the various components. At the first fashion week in Paris in 2013, from January 18 to 21 serien°umerica has unveiled its line dedicated to men at the Galerie Intuiti on Rue Des Coutures 16. The brand, thanks to a research-oriented approach to materials, processes and forms, expands its offer with the desire to dress a contemporary woman and free from connotations of gender. The women’s collection focuses on knitwear garment as fundamental, the basic forms of woolen thick to go through the games asymmetric lighter weights to accompany hand-dyed scarves and collars crochet that carry the theme of craftsmanship. The rubberized, dyes in-chief and the disintegration of the models give rise to a seemingly minimal collection for its clean design, but complex in detail and construction of the garment. Elaborate finishes and edges create small decorations made wisely and always define the stylistic of serienumerica which now becomes accessible also to the male world. For more information see the official site.
 

Photo & info credits: guyafirenze.com,
Serienumerica.it

Written by: Riccardo

 

seen on:
serienumerica.it