1. TERMS and LAWS references

GUYA with its legal head quarters in Via Por Santa Maria 76/r, Italy - provider of the services and activities available in the web site www.guyafirenze.com, uses its customers personal data, voluntarily provided by customers, following article 13 of Italian Law n. 196/2003. Customers are invited to visit this page periodically, for information according to updated laws and regulations. The use of personal data is necessary to execute the required services for site management and the execution of orders, will not be used for profiling research, will not be communicated nor sold to a third party. The use of personal data collected inside the web site will be executed with paper and electronic supports, according to the safety local laws, wich purposes will be specified each time. Customers are protected by article 7 of the Italian Law n. 196/2003 and may request the following information from GUYA:
-the confirmation of the existence of their personal data;
-the communication of the data together with their source;
-reasons and finality of personal data use


When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system. Email marketing: with your permission, we may send you emails about our store, new products and other updates.


How do we get your consent? When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no. You can withdraw your consent or your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, please contact us at customercare@guyafirenze.com or ordinary mailing us at:
GUYA, via por santa maria 76/r, Florence 50122 Italy.


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.  Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.
 _session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
 _shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
 _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
 _secure_session_id, unique token, sessional
 storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.
 Google analytics:
PREF, persistent for a very short period, Set by Google and tracks who visits the store.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


If you would like to access, correct or delete any given personal information, please contact our Customercare Office at customercare@guyafirenze.com or by ordinary mail at GUYA, via por santa maria 76/r, Florence, IT, 50122